Brand Strategy

Why do you buy from a brand?

What keeps you going back to them?

There are cheaper competitors out there. You know you can get a similar product elsewhere. So what sense is there to have a favourite?

A well-defined brand helps you to better understand what you are trying to achieve as a business. It influences every decision that your company makes and fiercely guards the value that you’re supposed to be delivering to your customers. It also makes you unique.

Ask yourself:

  • Do you care what your customers think?
  • Is a brand something that you want to influence all areas?
  • Are you willing to keep fine-tuning your brand’s offering to fit the changes in your market?
  • Are you looking for a brand that will last a lifetime?

People buy in order to develop a sense of belonging. They identify themselves in part by the brand ‘tribes’ that they belong to.

Businesses need to develop a brand that is tribe-worthy. One that customers will keep coming back to because they can’t get their fix anywhere else.

This project will help you to develop:

  • A definition of who your best customers are/will be
  • A critical look at your competition
  • Your value proposition
  • What makes you different
  • Your brand vision and mission
  • Your brand personality and values
  • Your brand essence
  • A document that states the role of your newly-defined brand.

This is not a design project. This is a strategy-level project, it’s one of the most important efforts that you will put into the creation or development of your business. And yes, you will be expected to participate!

We’ll run through an in-depth questionnaire together to deliver the outputs we need. I’ll then write it up into a PDF, on which you can build to move forward.

This is the precursor to getting your brand designed. It can even come before your name if you haven’t already settled on one!

Strategy Session

What is your brand's objective?

Your brand’s objective is simply its purpose. Knowing why your brand exists, what purpose it has in the world and what it stands for is what defines it from the very start.

When you want to define your brand, you’ll need to ask yourself some questions:

  • What problem does my brand solve?
  • Who is my ideal customer?
  • Who is my competition?
  • What does my brand make my customers feel?
  • Why do my customers trust me?
  • What is the story behind why my brand was created?
  • If my brand was a person, what would their personality be like?

I will work one-on-one with you to define your brand strategy before we begin work on producing any visuals, as nailing your strategy will make the process so much smoother for you and you may just find you'll be very surprised by the outcome!

 

Contact me to book a call and we can take it from there.

Logo Design
Marks + Icons
Color Palettes
Font System
Brand Guidelines

Web Strategy
Web Design
Web Development
E-Commerce Design
Blog Design

Print Collateral
Digital Collateral
Packaging Design
Art Direction
Copywriting

Brand Naming
Brand Positioning
Brand Messaging
Creative Direction
Consulting

How to Hire Me

Are you interested in working with me? Here’s how to get started.

Step 1. Contact me with a little bit of information about your project. You can do that right here.

Step 2. Watch your email for a questionnaire from me, which will help you figure out exactly what you need and help me know how I can best help you.

Step 3. Hit “reply” to that email with your completed questionnaire.

Step 4. We’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit. We can either chat on the phone or on Zoom.

Step 5. Then we’ll get started! I’ll send you a welcome pack, which outlines exactly how I will proceed with your project.

If you decide we aren’t a perfect fit, I’m happy to share other resources to help you get what you need.

Have questions? Email me!