Bonnie & Bella
Coombe & Hester
Marie Rose Beauty
C&B Coffee Cup

Brand Design

Brand design is the thoughtful action of putting various elements together to reflect the value the business is trying to bring to the market.

Good brand design is worth its weight in gold for a business and intentional branding comes down to how a company wants to be perceived by its customers using all the different elements that go into that goal.

My Process


During this discovery phase, I’ll be learning a lot about you, your business, and what matters to you and your target audience. This insight is the foundation of creating a precise visual brand, in order to accurately communicate the mission of your business.

Our brainstorm and discussions will inspire a mood board that focuses on a specific design direction and serves as the foundation for your new brand’s personality.


I’ll delve into every aspect of your current branding, from positioning to the feel and function of your website. I’ll draft a blueprint for your new brand direction and create an identity that embodies your intended messaging.

Your brand design will resonate throughout every piece I create for you, including business cards and custom graphics such as logos, colour palette, patterns, textures, buttons, and social media icons.


Our work together will span approximately two to four weeks.

When the project is finished, you’ll take possession of a crystal clear visual brand identity represented in website graphics, design elements, and a simply laid out brand style guide.

Your new brand will allow potential clients to immediately understand you, your business, and what you do, easily, effortlessly and effectively.


Brand styling and design that connects with your ideal client.

Web design that perfectly complements your amazing brand.

Graphic design to keep you on track in communicating your business.

Brand strategy sessions that really nail your brand before we create it.

Client Love


I love Karen's work – and she won't give up until we're both happy! I really appreciate all her patience with last-minute ideas, and also her eye for new designs. Her wide experience really shines through everything she does.

Caroline Kempster
The Letting People


Karen’s work is completely fab and groovy. She designed a brand for me that was extraordinary and absolutely nailed what I wanted. If you want to enhance your business, seriously consider getting Karen on board.

John Daly
How to Look & Feel Great


It's great working with Karen for all our design needs at JA Momentum and Momentum Talent.  She has an amazing ability to translate my garble of a brief into a coherent design, with patience and calmness. And her turnaround is amazing!

Jackie McGee
JA Momentum