Brand Design

Bonnie & Bella
Coombe & Hester
Marie Rose Beauty
C&B Coffee Cup

Brand design is the thoughtful action of putting various elements together to reflect the value the business is trying to bring to the market.

Good brand design is worth its weight in gold for a business and intentional branding comes down to how a company wants to be perceived by its customers using all the different elements that go into that goal.

You’ve been getting that nudging feeling for a while that your branding or website is not quite working for you. It doesn’t feel like you and maybe it never really did. It doesn’t get you excited or position you as an expert.

You’ll be the first to admit you haven’t properly invested in your branding but you’re at a stage in your business where you are so over cobbling together DIY measures that aren’t working.

You’re beyond ready to hand things over to a professional as you’re at a stage in your business where you are tired of cobbling together DIY measures that you know just aren’t working.

You’re ready to hand things over to an experienced professional, your perfect design partner, the right person who will take the time to understand the contours of your business and who has a track record of delivering fabulous rebrands and websites for clients just like you.

My Process


During this discovery phase, I’ll be learning a lot about you, your business, and what matters to you and your target audience. This insight is the foundation of creating a precise visual brand, in order to accurately communicate the mission of your business.

Our brainstorm and discussions will inspire a mood board that focuses on a specific design direction and serves as the foundation for your new brand’s personality.


I’ll delve into every aspect of your current branding, from positioning to the feel and function of your website. I’ll draft a blueprint for your new brand direction and create an identity that embodies your intended messaging.

Your brand and/or web design will resonate throughout every piece I create for you, including business cards and custom graphics such as logos, colour palette, patterns, textures, buttons, and social media icons.


Our work together will span approximately two to four weeks.

When the project is finished, you’ll take possession of a crystal clear visual brand identity represented in website graphics, design elements, and a simply laid out brand style guide.

Your new brand will allow potential clients to immediately understand you, your business, and what you do, easily, effortlessly and effectively.

How to Hire Me

Are you interested in working with me? Here’s how to get started.

Step 1. Contact me with a little bit of information about your project. You can do that right here.

Step 2. Watch your email for a questionnaire from me, which will help you figure out exactly what you need and help me know how I can best help you.

Step 3. Hit “reply” to that email with your completed questionnaire.

Step 4. We’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit. We can either chat on the phone or on Zoom.

Step 5. Then we’ll get started! I’ll send you a welcome pack, which outlines exactly how I will proceed with your project.

If you decide we aren’t a perfect fit, I’m happy to share other resources to help you get what you need.

Have questions? Email me!

Logo Design
Marks + Icons
Color Palettes
Font System
Brand Guidelines

Web Strategy
Web Design
Web Development
E-Commerce Design
Blog Design

Print Collateral
Digital Collateral
Packaging Design
Art Direction

Brand Naming
Brand Positioning
Brand Messaging
Creative Direction

Client Love


I love Karen's work – and she won't give up until we're both happy! I really appreciate all her patience with last-minute ideas, and also her eye for new designs. Her wide experience really shines through everything she does.

Caroline Kempster
The Letting People


Karen’s work is completely fab and groovy. She designed a brand for me that was extraordinary and absolutely nailed what I wanted. If you want to enhance your business, seriously consider getting Karen on board.

John Daly
How to Look & Feel Great


It's great working with Karen for all our design needs at JA Momentum and Momentum Talent.  She has an amazing ability to translate my garble of a brief into a coherent design, with patience and calmness. And her turnaround is amazing!

Jackie McGee
JA Momentum